Articles
Honest takes for sellers.
Field reports, market data, anti-commission essays. Plain English, no agent spin.
Featured
This week’s read.
Victoria · 16 min read
How to sell your house without a real estate agent in Victoria (2026 complete guide)
A complete, step-by-step roadmap: Section 32, pricing, photography, inspections, offers, and settlement. Specific Victorian legal requirements covered.
Ben Williams · 8 May 2026
The archive
Every article.
Victoria · 6 min
Victoria just made agents publish your reserve price
From 1 October 2026, agents must publish your reserve seven days before auction, and can’t move it on the day. The Australian-first law that kills underquoting.
Ben Williams · 4 June 2026
Opinion · 6 min
Every broker industry has been disrupted. Except real estate.
Stockbrokers, mortgage brokers, travel agents: every broker industry got levelled the moment technology removed the information wall. So why is real estate still charging a percentage?
Ben Williams · 4 June 2026
Commission · 5 min
Sell your home without paying outrageous commission fees
Agents charge 1.8–3.5%: up to $42,000 on a $1.2M home. Here’s how a flat fee plus AI valuation keeps that money where it belongs: with you.
Ben Williams · 2 June 2026
Presentation · 7 min
Preparing your home for inspections
First impressions decide your campaign. Decluttering, staging, repairs and styling: how to present your home so buyers feel compelled to bid.
Ben Williams · 15 May 2026
Legal · 10 min
Understanding contracts of sale and vendor statements
A plain-English breakdown of the legal documents required when selling in Australia. Section 32s, contracts, timing, without a solicitor’s bill.
Ben Williams · 15 May 2026
Founder field notes · 11 min
I listed my own home on Unreserved. Here’s what Week 1 actually looked like.
18,201 impressions. 458 views. Four enquiries. The unedited Week 1 funnel from my Cape Schanck listing, and the call I’m making before week two closes.
Ben Williams · 15 May 2026
Selling privately · 10 min
Preparing your home for sale: the 4-week plan that adds thousands
A clean, structured 4-week prep plan (repairs, decluttering, styling, photography) that consistently lifts buyer interest and final sale price.
Ben Williams · 13 May 2026
Selling tips · 12 min
How to price your home without an agent
A practical, three-input framework for setting a defensible price, without an agent telling you what it is.
Ben Williams · 9 May 2026
Commission · 11 min
Real estate agent commission in Australia: rates, fees and how to pay less (2026)
Average commission is 2.0–2.5% metro, up to 3.5% regional. On $950k that’s $19k–$23k before marketing. Three legitimate ways to reduce it.
Ben Williams · 26 April 2026
Selling privately · 14 min
The best way to sell your home without an agent in Australia (2026 guide)
A 2026 comparison of every legitimate FSBO option in Australia: what they actually do, where they fall short, and how to pick the right one.
Ben Williams · 12 April 2026
Opinion · 8 min
The job real estate agents are paid for stopped existing around 2015
Every job the traditional agent was paid for has been automated or commoditised, most by tools they now pay a subscription to use. So what are you still paying 2% for?
Ben Williams · 14 May 2026
Ready when you are
Stop reading. Start selling.
Get a free AI valuation in 60 seconds. The articles are still here when you need them.