sell your own home without an agent
Save $20K+ In Commission.
Price with real local sales data, manage buyers, inspections and offers in one place, and get experienced licensed agent support whenever you need it. Go live from $900.
Rated Excellent
Sell your home privately.
No agent. No commission. Four steps from listing to settlement, and you keep what an agent would have charged.
Create your listing.
Add your details, photos and campaign info through the platform. It takes minutes, not weeks of agent meetings.
List on realestate.com.au & Domain.
Your home reaches the same buyers an agent would, on the portals that matter most.
Manage offers.
Track each enquiry, inspection and offer in one place. The platform handles the admin, scheduling and follow-ups.
Sell. Keep the difference.
No commission cheque to an agent at settlement. On a $1.2M sale, that’s $24,000–$36,000 you keep instead of paying away.
Sold with Unreserved
Recent success stories.
Listed on realestate.com.au and Domain, sold by the owners themselves. One flat fee, not a percentage of the price.
$1,550,000
Sold at auction, 15 August 2026
377 Barkly Street
Elwood VIC 3184
$670,000
Full asking price in 14 days
5 Kelly Street
Harlaxton QLD 4350
Full asking price
5 Duregon Street
Stirling North SA 5710
Price not disclosed
5/204 Kooyong Road
Rivervale WA 6103
Price not disclosed
14 Ungud Way
Armstrong Creek VIC 3217
Saving shown is the state average agent commission plus $4,500 average marketing, less the Unreserved fee actually paid. Where a sale price is confidential the saving is shown as a range.
Swipe to see more
Sell it yourself, or have a licensed agent sell it.
Both list on realestate.com.au and Domain. Both are one flat fee, never a percentage. The difference is who runs the campaign.
You get the tools an agent uses: a listing on realestate.com.au & Domain, professional copywriting, AI pricing and online auction tools, plus four licensed-agent consultations. You run the enquiries, inspections and offers.
We run the campaign end to end. A dedicated licensed agent handles the photography, the listing copy, every buyer enquiry, the negotiation and the paperwork through to settlement. All you do is open the door for inspections. Still no commission.
The same in both
- Listed on realestate.com.au and Domain
- AI recommendation engine assisting you every step of the way
- Free photo edits and copy
- Online auction and private sale offer tools
- Licensed Agents available 24/7
- 14-day money-back guarantee, no lock-in
Estimate only. Agent commission and marketing vary by agency and campaign. Every Unreserved plan is one flat fee.
What sellers say
Sellers who kept their commission.
Real feedback from people who sold their own home with Unreserved.
Totally professional and extensive knowledge
Totally professional and extensive knowledge throughout the whole process. Unreserved team were always available and ready to help. From start to end, every step, I felt confident that I could trust their experience in realestate and technology. Best decision to use Unreserved. Thank you
What a brilliant product
The process was so straightforward, and having access to direct questions and data from buyers meant we didn't have to second-guess what an agent was telling us. We're thrilled with the price we got, and how affordable the support was. I'd definitely sell with Unreserved again.
Night and day vs an agent
I've sold a property previously using an agent, and the contrast between them and Unreserved was night and day. We sold an investment property in Melbourne. The market was challenging, but we waited it out for the right buyer and sold for what we wanted. Can't thank the team enough, and the app was really easy to use.
Thoroughly recommend this way to sell
Ben was excellent at answering any questions, which shows his years of experience in the industry. Thoroughly recommend this way to sell your property.
It was truly a seamless process to use Unreserved Real Estate.
Impressed by the AI valuation
Used the AI valuation tool from Unreserved and was seriously impressed. Within a couple of minutes it generated a really detailed valuation report with smart insights around the property, the local market, and even value-add opportunities from renovations. It felt genuinely useful in mapping out our next steps, not just a generic automated estimate. A very slick experience overall.
Know what to do next, at every stage of your sale.
Unreserved turns your property, your local market and what buyers are doing on your listing into clear next steps. Not generic advice. Recommendations built from what buyers are doing right now.
Before listing
"What should I fix?"
What to fix first, and what to leave alone.
At launch
"What price should I launch at?"
What homes like yours nearby actually sold for.
Finding buyers
"Who is most likely to buy?"
Who is likely to buy, and where to reach them.
Once you are live
"What do I do when interest changes?"
What to do as enquiries, inspections and offers come in.
AI guidance, backed by licensed agents when you need them.
Download our app
The truth about selling
Selling your home isn’t as complicated as agents make it sound.
Strip away the jargon and a strong result comes down to four things: presentation, price, the right buyers, and clean execution. Having sold thousands of homes, our team know how to get all four right.
More buyers, from the very first look.
Your listing is your home’s shopfront, and almost every buyer sees it before they ever see your door. We help you get presentation right: styling, small fixes, and the pre-sale improvements worth doing (and the ones that aren’t).
The resultStronger first impressions mean more enquiries, and more enquiries mean more inspections booked.
A price that makes buyers compete.
Price it right and buyers come early and compete. Overprice it and the home sits, goes stale, and often sells for less. Our AI valuation reads current market data and comparable sales to give you a price backed by real market evidence.
The resultEarly competition is what pushes your final price up, instead of a stale listing that drifts down.
Serious buyers in. Wasted spend out.
95% of buyers come from the major portals, so that’s where you go first. Your home lists on realestate.com.au and Domain, then we sharpen the aim: the right buyer profile, relevant buyers’ agents, and marketing spent only where it converts.
The resultMore qualified buyers through the door, and none of your budget burned on the wrong audience.
Turn momentum into a signed contract.
Once the interest is there, speed decides the result. Too many deals fall over while everyone waits on paperwork. We keep it moving: contracts ready to sign in minutes, and online auctions that turn interested buyers into competing ones.
The resultFewer deals fall over, and buyer competition holds right through to the signed contract.
A real result
Sold privately. Full asking price. 14 days.
All four things, on one sale. 5 Kelly Street, Harlaxton QLD was presented well, priced on the evidence, put in front of the right buyers, and exchanged fast. It sold privately for its full asking price of $670,000 in 14 days, with no agent commission. The seller kept what would have gone to an agent.
5 Kelly Street, Harlaxton QLD 4350 3 bed · 1 bath · 2 car
Styled and photographed to stop the scroll on day one.
Set on comparable sales, priced to sell, not to sit.
Listed on the major portals, in front of real local demand.
Contract ready, signed fast, full price, in 14 days.
Why sellers choose Unreserved over a basic listing site.
You get the reach, the tools and the licensed support of a full agency, on one flat fee. A listing site gives you the ad and leaves the rest to you.
Major portal exposure
Your home goes live on realestate.com.au and Domain, where the buyers already are. A basic listing site puts you where almost nobody looks.
A system, not just an ad
Manage every enquiry, compare offers side by side and follow up each buyer from one place. A listing site stops at the ad.
Licensed support when you need it
Licensed agents step in for the negotiation and the contracts when you want them. You get the expertise without the full commission.
It tells you what to do next
Every week the engine reads your campaign, measures it against the campaigns that sold and names the one or two things worth changing. A listing site hands you a dashboard and leaves you to work it out. See how it works
Our Mission
To make it easier and more affordable for Australians to sell their homes.
Built by licensed agents
Selling without an agent can feel daunting.
Why we built Unreserved
“Successful campaigns leave clues.”
The founders of Unreserved
Licensed agents built this, So it no longer is.
Our co-founders spent 25+ years inside the real estate industry, ran over 2,000 auctions, and are licensed in every Australian state. Then they built the platform to make selling simple and stress-free.
COMMON QUESTIONS
Before you click "Get started."
The questions sellers ask us most. Quick, plain answers.
What does it cost to sell with Unreserved?
Unreserved uses simple flat-fee packages, starting from $900. You do not pay a commission at settlement, which means you keep more of the sale price.
Can I sell my house without an agent?
Yes. You can sell your home without a traditional agent, provided the right legal documents, pricing, marketing and buyer communication are in place. Unreserved gives you the tools and support to manage the sale yourself.
Will my listing appear on realestate.com.au and Domain?
Yes. Your property can be listed on major property portals including realestate.com.au and Domain, along with selected partner sites.
Can I advertise on realestate.com.au without an agent?
Yes. Unreserved helps homeowners access major property portals without appointing a traditional selling agent.
Is the AI valuation actually free? And accurate?
Yes. The valuation is free and uses comparable sales, local market trends and your property details to provide a practical price band. It is a starting point, not a formal bank valuation.
Can I sell privately, by auction, or by reverse auction?
Yes. You can choose the sale method that best suits your property, timeline and market conditions.
Do I still need a solicitor or conveyancer?
Yes. Your solicitor or conveyancer prepares the contract, vendor statement and settlement documents. Unreserved supports the sale process, but does not replace legal advice.
Selling Privately Across Australia
Selling your own home is legal throughout Australia, but the process differs by state. Browse our step-by-step guides for your location.
State guide · 6 min
How to sell your house without a real estate agent in Victoria (2026 complete guide)
VICTORIA · 16 MIN READ How to sell your house without an agent in Victoria. A complete, step-by-step roadmap — Section 32, pricing, photography,…
State guide · 23 min
Selling a House Privately in Sydney (NSW & Sydney): Complete Guide for 2026
Learn how to sell a house privately in NSW. Legal requirements, valuation, contracts, marketing, costs and the complete private sale process for Sydney.
State guide · 18 min
Selling a House Privately in Queensland (QLD & Brisbane): Complete 2026 Guide
The complete 2026 guide to selling a house privately in Queensland: seller disclosure, contracts, pricing, marketing, settlement, and how to keep about $30,000 in commission.
State guide · 25 min
Selling a House Privately in Western Australia (WA & Perth): Complete Guide for 2026
WESTERN AUSTRALIA · 18 MIN READ Selling a house privately in WA. A complete 2026 guide for Western Australian and Perth homeowners. Valuation, the…
State guide · 25 min
Selling a House Privately in South Australia (SA & Adelaide): Complete Guide for 2026
SOUTH AUSTRALIA · 18 MIN READ Selling a house privately in SA. A complete 2026 guide for South Australian and Adelaide homeowners. Valuation, the…
State guide · 25 min
Selling a House Privately in Tasmania (TAS & Hobart): Complete Guide for 2026
TASMANIA · 18 MIN READ Selling a house privately in Tasmania. A complete 2026 guide for Tasmanian and Hobart homeowners. Valuation, the Contract for…
State guide · 28 min
Selling a House Privately in Canberra (ACT): Complete Guide for 2026
CANBERRA · ACT · 18 MIN READ Selling a house privately in Canberra. A complete 2026 guide for Canberra and ACT homeowners. The contract…
State guide · 11 min
Ask a conveyancer: what South Australians get wrong when they sell privately
GST, deposits, Form 1 timing, contract turnaround and unapproved decks. A South Australian licensed conveyancer answers the questions private sellers ask most.
Questions? We have answers.
Talk to a human. We're a small team, so sellers usually get me directly.
See what your home could sell for.
Free AI valuation. 90 seconds. No card, no obligation, no agent will call.