Sell your home with confidence.
Keep more of your equity.
Unreserved is an AI-powered, licensed real estate agency helping Australians sell their homes for a fixed fee, without traditional agent commission. Sell without an agent for $900, or have our experienced licensed agents run your campaign for $2,000 upfront and $4,900 on sale.
Rated Excellent
+ 3 more portals
What is Unreserved?
A smarter way to sell your home.
Traditional real estate agents can cost tens of thousands of dollars in commission. At the other end of the market, for sale by owner platforms largely give homeowners access to advertising, then leave them to manage the sale themselves.
Unreserved sits between the two. Our AI-powered platform and licensed agents help you price your property, advertise on Australia’s major property portals, manage enquiries and inspections, negotiate with buyers and progress the sale to contract. You pay a fixed fee from $900, not 2.1%+ commission. Sell your home privately with Lite, or have our licensed agents run your campaign with Plus.
Seller results
See what selling with Unreserved looks like.
Explore real campaigns, the results achieved and the support sellers received along the way. Each home is paired with the review its seller left on Trustpilot.
The process was smooth
Damien Cummins · 
· 8 October 2026
Thoroughly recommend this way to sell
Stewart Stevens · · 18 July 2026
Great service
Jan Gillings · · 16 September 2026
Exceptional from start to finish
Matthew & Melissa · · 4 September 2026
Totally professional and extensive knowledge
Traci Lee · · 17 August 2026
Strongly recommend for a DIY sale
Manish Patel · · September 2026
Very helpful
David M · · 30 September 2026
Pricing
Sell without an agent, or have our licensed team sell it for you.
Both list on realestate.com.au and Domain. Both are one flat fee, never a percentage. The difference is who runs the campaign.
| Who does what | Sell your own homeLite$900one-offYou run the sale with our tools. | We run it for youPlus$6,900$2,000 upfront + $4,900 when it sellsWe run the campaign. You open the door. |
|---|---|---|
| Listed on realestate.com.au, Domain + 3 other portals | Yes | Yes |
| Social media campaign | No | Yes |
| Listing written and photos edited | Yes | Yes |
| Licensed agents on call 7 days | Yes | Yes |
| Dedicated campaign manager | No | Yes |
| Buyer enquiries handled for you | You, with AI help | Yes |
| Negotiation with buyers | You, agent on call | Yes |
| Contract and paperwork managed | Signed electronically in the platform, prepared by your conveyancer or solicitorE-signed in platform, prepared by your conveyancer | Yes |
| Who opens the door for inspections | You | You |
| Start with LiteSee what’s included → | Start with PlusSee what’s included → |
Lite
$900
one-off
- YesListed on realestate.com.au, Domain + 3 other portals
- NoSocial media campaign
- YesListing written and photos edited
- YesLicensed agents on call 7 days
- NoDedicated campaign manager
- YouBuyer enquiries handled for youYou, with AI help
- YouNegotiation with buyersYou, agent on call
- YouContract and paperwork managedE-signed in platform, prepared by your conveyancer
Plus
$6,900
$2,000 upfront + $4,900 when it sells
- YesListed on realestate.com.au, Domain + 3 other portals
- YesSocial media campaign
- YesListing written and photos edited
- YesLicensed agents on call 7 days
- YesDedicated campaign manager
- YesBuyer enquiries handled for you
- YesNegotiation with buyers
- YesContract and paperwork managed
You just open the door for inspections.
Optional extras such as photography are priced separately. Compare packages in full →
How it works
From preview to sold in 4 simple steps.
The same process on either package, with no commission at the end.
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Free preview listing
Tell us about your property and how you’d like to sell. It only takes a few minutes to get started.
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Choose how you want to sell
Select the level of support that suits you, from selling independently to having our team manage the campaign.
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Launch your property
Get your home in front of buyers, manage enquiries and receive offers, with support from Unreserved where you need it.
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Sell your home and save
Agree on the right offer, finalise the sale and keep more of your property’s value without traditional agent commissions.
Why we built Unreserved
“We’re calling it the equity protection movement.”
Ben Williams CEO & Co-Founder, Unreserved
We help Australian homeowners keep more of their equity, with licensed agents, AI tools and every major portal for a fixed fee.
Our co-founders spent 25+ years inside the real estate industry, ran over 2,000 auctions, and are licensed across VIC, NSW, QLD, SA and WA. Then they built the platform to make selling simple and stress-free.
Meet the team →
Why sellers choose Unreserved over a basic listing site.
You get the reach, the tools and the licensed support of a full agency, on one flat fee. A listing site gives you the ad and leaves the rest to you.
Major portal exposure
Your home goes live on realestate.com.au and Domain, where the buyers already are. Not every listing service includes realestate.com.au, so check before you pay.
A system, not just an ad
Manage every enquiry, compare offers side by side and follow up each buyer from one place. A listing site stops at the ad.
Licensed support when you need it
Licensed agents step in for the negotiation and the contracts when you want them. You get the expertise without the full commission.
It tells you what to do next
Every week the engine reads your campaign, measures it against the campaigns that sold and names the one or two things worth changing. A listing site hands you a dashboard and leaves you to work it out. See how it works
Know what to do next, at every stage of your sale.
Unreserved turns your property, your local market and what buyers are doing on your listing into clear next steps. Not generic advice. Recommendations built from what buyers are doing right now.
Download our app
Before listing
"What should I fix?"
What to fix first, and what to leave alone.
At launch
"What price should I launch at?"
What homes like yours nearby actually sold for.
Finding buyers
"Who is most likely to buy?"
Who is likely to buy, and where to reach them.
Once you are live
"What do I do when interest changes?"
What to do as enquiries, inspections and offers come in.
AI guidance, backed by licensed agents when you need them.
The truth about selling
Selling your home isn’t as complicated as agents make it sound.
Strip away the jargon and a strong result comes down to four things: presentation, price, the right buyers, and clean execution. Having sold thousands of homes, our team know how to get all four right.
More buyers, from the very first look.
Your listing is your home’s shopfront, and almost every buyer sees it before they ever see your door. We help you get presentation right: styling, small fixes, and the pre-sale improvements worth doing (and the ones that aren’t).
The resultStronger first impressions mean more enquiries, and more enquiries mean more inspections booked.
A price that makes buyers compete.
Price it right and buyers come early and compete. Overprice it and the home sits, goes stale, and often sells for less. Our AI valuation reads current market data and comparable sales to give you a price backed by real market evidence.
The resultEarly competition is what pushes your final price up, instead of a stale listing that drifts down.
Serious buyers in. Wasted spend out.
95% of buyer enquiries on our campaigns come through the major portals, so that’s where you go first. Your home lists on realestate.com.au and Domain, then we sharpen the aim: the right buyer profile, relevant buyers’ agents, and marketing spent only where it converts.
The resultMore qualified buyers through the door, and none of your budget burned on the wrong audience.
Turn momentum into a signed contract.
Once the interest is there, speed decides the result. Too many deals fall over while everyone waits on paperwork. We keep it moving: contracts ready to sign in minutes, and online auctions that turn interested buyers into competing ones.
The resultFewer deals fall over, and buyer competition holds right through to the signed contract.
Our Mission
To make it easier and more affordable for Australians to sell their homes.
COMMON QUESTIONS
Before you click "Get started."
The questions sellers ask us most. Quick, plain answers.
What does it cost to sell with Unreserved?
Four plans, and none of them charges commission. List free, or pay one flat fee: $500 for Basic, $900 for Lite or $6,900 for Plus. You keep more of the sale price.
Can I sell my house without an agent?
Yes. You can sell your home without a traditional agent, provided the right legal documents, pricing, marketing and buyer communication are in place. Unreserved gives you the tools and support to manage the sale yourself.
Will my listing appear on realestate.com.au and Domain?
On Lite and Plus, yes: your home lists on realestate.com.au and Domain, plus selected partner sites. Basic lists on Domain only, and a Free listing gives you a shareable link rather than a portal listing.
Can I advertise on realestate.com.au without an agent?
Yes. Unreserved helps homeowners access major property portals without appointing a traditional selling agent.
Is the AI valuation actually free? And accurate?
Yes. The valuation is free and uses comparable sales, local market trends and your property details to provide a practical price band. It is a starting point, not a formal bank valuation.
Can I sell privately, by auction, or by reverse auction?
Yes. You can choose the sale method that best suits your property, timeline and market conditions.
Do I still need a solicitor or conveyancer?
Yes. Your solicitor or conveyancer prepares the contract, vendor statement and settlement documents. Unreserved supports the sale process, but does not replace legal advice.
Selling in your state
Selling Privately? Start With Your State.
The steps to selling your own home differ across Australia. Choose your state for practical guidance on preparing your property, organising the paperwork and selling without an agent.
Victoria
Start with your Section 32.
Before a buyer signs, they need your Section 32 statement, which discloses important information about the property. Organising it with your conveyancer early helps you prepare for serious buyers while you work on your price, photography and advertising.
More about selling in Victoria
New South Wales
Get your contract ready before you advertise.
In NSW, your contract of sale needs to be prepared before your home goes on the market. Start with a solicitor or conveyancer, then prepare your listing so you're ready to turn buyer interest into offers.
More about selling in NSW
Queensland
Know what you need to disclose.
Queensland's seller disclosure scheme means most sellers must provide a Form 2 disclosure statement and required certificates before the buyer signs. Getting these organised early is an important part of preparing to sell privately.
More about selling in Queensland
Western Australia
Look beyond the offer price.
In WA, sales commonly use an Offer and Acceptance contract, and there is no mandatory cooling-off period. Finance clauses, inspection conditions and settlement dates deserve attention alongside the price. Get advice on the terms before accepting an offer.
More about selling in WA
South Australia
Get familiar with your Form 1.
South Australian sellers need a Form 1 vendor's statement covering important property information, including title details, outgoings and other disclosures. Preparing it with professional help gives buyers the information they need as your sale progresses.
More about selling in SAQuestions? We have answers.
Talk to a human. We're a small team, so sellers usually get me directly.
See what your home could sell for.
Free AI valuation. 60 seconds. No card, no obligation.